viralsocialmarketing.com

Are you familiar with the phrase Permission Marketing? If you’re trying to sell anything online (including your ideas), you should be. In 1999, a certain smart marketer made some observations about what kinds of persuasive communication worked well as we moved into the 21st century … and what kinds didn’t. Permission marketing is the privilege [...]

If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that [...]

Creating a good viral marketing campaign is very dependant on your initial seed group. That is to say the first few people that your viral reaches control it’s ongoing destiny. You can move the market in your favour if you are able to identify the “influencers”. The first way to release a viral is to [...]

Nowadays when companies plan to do an ad on TV, they have to be thinking about it’s afterlife on the web and on the viral circuit. If they do so, they will be extend the ad’s life and get more for the money they spent – and more importantly go to where their target audience [...]

Many, as we’ve seen in the top 20 and 50 in the past months. But what if we would go take a look at the top 100 this time and see if this trend still applies, what would we find? Are music video or music related videos half or more of the top 100? Do [...]

I have been following a company called Zemanta for a while now. Zemanta allows bloggers to automatically add content to their blog. It currently runs as a plug in for a number of blogging platforms as well as for FireFox. The mechanics are simple. As I write my blog post the plug in scours various [...]

Inspired by a question that I answered on LinkedIn I thought I might show examples of how viral marketing has been used well within the music industry. Viral marketing is a great talent launching mechanism if done correctly. It works particularly well for bands and musicians for 2 key reasons 1. Friends trust each others [...]