Going Viral: The Slide (Volkswagen)

Jun. 19, 2010 No Comments Posted under: About Viral Social Marketing, Benefits, How to, Uncategorized, examples

Remember the Piano Stairs? It was part of a viral strategy by Volkswagen, as you might recall.

Now they’re at it again with something with the same vibe but slight different.

While the Piano Stairs had the fun aspect, but also a behavioral change one, this latest one focuses more on the fun angle. Its tagline is explicit: “Driven by fun”.

It got 300.000 views in a week.

Have a look:

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This entry was posted on Saturday, June 19th, 2010 at 10:42 am and is filed under About Viral Social Marketing, Benefits, How to, Uncategorized, examples. You can leave a comment and follow any responses to this entry through the RSS 2.0 feed.

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