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This week on The Lede … 6 Reasons Why You Should Quit Blogging The Secret Code for Cracking ‘Tough’ Books and Reading Above Your Level The True Cost of Building and Managing a WordPress Website The Bootstrapper’s Bible Why the iPad Works for Writing The “5 A” Framework for Content Marketing Success A 5-Step Technique [...]

What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive? Is it a performance you [...]

Attention Bloggers: I’ve seen the future, and you’re missing it. Oh sure, we bloggers think we’re the most up-to-date, leading-edge, tech-savvy people on the planet. But one of the biggest changes in the long history of content creation is taking place right under your feet, and I’m afraid it may be passing you by. Yep, [...]

In 1984, two artists used a simple process to create a story that captivated an audience for years and generated billions of dollars in revenue. That same process is being used today by a master copywriter to attract hundreds of thousands of paying subscribers. With companies creating millions of web pages of content marketing, finding [...]

As a copywriter, you know that words have power. You know words can influence, inform, and inspire. They can persuade your fellow humans to do some amazing things (or to do the wrong things, but we won’t go there today). What you may not realize is that your words can change the world. Here’s something [...]

Did you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar. The whole thing started with our frustration with web hosting in general. Specifically, the fact that a lot of “WordPress hosting” amounts to generic one-click installation of the CMS on a standardly-configured box — which simply [...]

Want to hear about the day in the life of a so-called “successful entrepreneur?” Yesterday, I stayed in bed until about 2 PM. I watched the last few episodes of Mad Men. Around sunset, I took a leisurely stroll down the beach. When I got back, I hung out with a friend for a couple [...]

This week on The Lede … Are Content Publishers Waking Up from Their App Dreams Nightmares? An Email Marketing Autoresponder Schedule that Sells 3 Quick Tips To Conquering Your Fear of Public Speaking Does Your Domain Say “Trust Me?” Why “Freemium” Fails for Startups: 3 Business Lessons from the Band New Order 5 Basic SEO [...]

As you may know, the one thing inevitable in social media is change. On April 26, 2012 — not even a full month after launching the new timeline layout for Facebook Pages — Facebook changed the size of the profile image that is inset in all cover photos. This change applies to both personal Facebook [...]

If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. With the mushrooming of social networking and the growing number of mobile users surfing the web on the go, we’re all on the verge of an attention meltdown. This can be a [...]