viralsocialmarketing.com

Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at [...]

Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at [...]

If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. With the mushrooming of social networking and the growing number of mobile users surfing the web on the go, we’re all on the verge of an attention meltdown. This can be a [...]

Okay, show of hands. Who else is wondering how to turn website traffic into actual sales? You’ve seen the statistics showing businesses that build content marketing plans experience a boatload more leads than businesses that don’t. You’ve bought into it. You believe it works. But, for some reason, it’s not working for you. Looking through [...]

Okay, show of hands. Who else is wondering how to turn website traffic into actual sales? You’ve seen the statistics showing businesses that build content marketing plans experience a boatload more leads than businesses that don’t. You’ve bought into it. You believe it works. But, for some reason, it’s not working for you. Looking through [...]

A few years ago, I ran my first marathon in Seattle. I’d love to tell you I ran strong to the finish, but by mile 18 I was wiped out, focusing entirely on putting one foot in front of the other. As I trudged along in the final hour, I spotted a volunteer handing out [...]

A few years ago, I ran my first marathon in Seattle. I’d love to tell you I ran strong to the finish, but by mile 18 I was wiped out, focusing entirely on putting one foot in front of the other. As I trudged along in the final hour, I spotted a volunteer handing out [...]

We get to see a lot of marketing in the world, both good and bad. When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers there are some fundamentals that you can check for yourself very easily. It’s almost like predicting the future, [...]

A few weeks ago, I spoke at a federal agency conference in Arlington, VA and one of the most interesting topics was the potential use of social media, by intelligence agencies, to map out and predict social unrest. So I decided to start experimenting with the concept on my own. By combining the linguistic analysis [...]

Advertising legend David Ogilvy hated the word “creative” in the context of the work his firm did for clients. In fact, he forbade the word be used in the office. The job of advertising, Ogilvy rightly maintained, was to sell the product or service. If it didn’t do that, the advertisement was a failure, no [...]